Matthew Dugan, MA
Matt ’s varied career has included journalism, advertising, marketing, multimedia production, writing and production of entertainment programming, qualitative and quantitative research, and health communication. One question unites all these roles: How does communication affect human behavior? Matt’s approach to behavior change communication involves the use of psycho-social and persuasion theories, mixed-methods research approaches, and campaign measurement. Matt is the owner of Shadow Productions, a multimedia production company, and Shadow Associates in Behavior Change, a research and messaging firm specializing in health behavior change. Matt also teaches research methods, behavior theory, health communication, and advertising at Champlain College.